Here are just some of the best reasons why marketers today should take the time to learn to code.
More Effective SEO
In order for SEO to be as effective as possible, marketers should be able to read the HTML skeleton of a page. SEO and digital marketing have, over time, fused together more and more - largely due to the fact that SEO relies heavily on content. Because of this, a large majority of marketers also consider themselves to be SEO specialists as well.
In order to optimize a page with maximum effect, marketers should be able to read the page's skeleton - which means being able to effectively read HTML. In order to determine, edit and change meta descriptions, keywords, title tags or headers, a marketer needs to be able to find them by looking at the HTML 'bones' of the site.
Web Design Skills
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As a marketer, it's often your job to ensure that a webpage looks nice and performs well. Whether you're working alone or with the help of a web designer, a good marketer knows that even though looks aren't always everything, a site that looks clean and well-designed is much more likely to get a decent amount of attention than one which is messy and unstructured.
Marketers are almost always in charge of adding content to a site or blog, and if you're looking to carry out actions such as embedding images, formatting, assigning headers or changing colors and fonts without having to enlist the help of a programmer, learning basic code such as HTML, CSS and even JavaScript is definitely useful.
Campaign Measurement
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In order to understand the impact and carry out any necessary changes which need to be made as a result, marketers should measure their campaigns regularly. Whilst Google has made their analytics quite simple to understand, marketers need to fully understand how to make essential changes based on analytics data, embed codes, and track the pages which users are visiting.
Understanding this concept at its core in order to make the best changes for your campaign when necessary means having at least a basic knowledge of JavaScript and HTML. For example, if you're using Google Tag Manager, this software allows you to put tags on websites such as optimization and tracking tags - snippets of JavaScript which will send information to a third party.
In today's digital age, marketing involves much more than simply designing advertisements! In order to improve their resume and become more effective at their job, marketers will do well to learn basic JavaScript, HTML and other coding languages.
Author
Phong Thai is a Web Developer, Web Coder for 20 years with PHP, JavaScript, CSS. He is the creator of JavaScriptBank.com - provide thousands of free JavaScript code examples, web development tips and tricks, helpful blogging guides.twitter@js_bank or connect with him on facebook@jsbank if you want. His websites for your knowledge: javascriptON.com , inOneSec.com , www.gomymobi.com