An integral part of search engine optimization is building
backlinks, which is an absolute must if you wish to rank highly. What
many don't know when it comes to this part of SEO, is that Google will
value each link differently depending on many factor's. As a result,
choosing the most effective method for your time is crucial to your
success.
So in this article as the third part to my website business model, we will be looking at various kinds of quality backlink building
methods to help promote your site. In particular, the most effective
kinds which firstly Google will value much higher and as a result, the
time you dedicate to building backlinks will be much more efficient and
rewarding.
Before we dive into the various methods, lets take a look at what a
quality backlink actually is. Simply put, the higher the quality of the
source origin, the greater the value that will provide. There are 5 key
factors that determine the quality of a source:
What is a quality backlink? Quality of backlink source Firstly
is how highly Google rate the source origin. For example if you had a
backlink on the home page number one rank website in your niche,
naturally Google will assume your site to be of high importance.
Relevancy of backlink Secondly
is the relevancy of that source. The more relevant the source origin is
too your niche, the more valued that will be to your business. So with
that in mind, aim for relevant topics and you will be rewarded in the
rankings.
Outbound links on page If
you imagine a website to be like a big pie (bare with me alright...).
This website is really important so it's a really big pie. Each
outbound link gets a portion of this pie, but if there are a lot of
websites linked (like a directory), that portion is going to be far
smaller than if you are linked from a site with only a few outbound
links. That itself is the reason a web directory is in effective.
Profile of Page Fourth is
the page of the site you are linked from. Even if you are linked from a
high profile site, if the page your site URL sites on is of little
value then it won't count for much. So when trying to build backlinks,
aim to focus on "pages" that are high profile (ideally a homepage). A
good way to tell the value of a page is the PR ranking tool, a FireFox
add on from Google toolbar. Do bare in mind, this is not always the a
standard measure to follow but more of a guide.
Anchor Text Having the
correct anchor text is essential, as this another means of how
googles regonises the relevancy of your site. If you are a site on
making money online, using the anchor text "make money online" would be
optimum.
Quality backlink building methods Article Submission Directories Not
only can the pages your article site on be of high PR, but also you can
write about anything you want. That means if you use your particular
keywords, Google will recognise this page of the same relevancy and as
a result, value it higher. I have provided more advice on how to
utilise article submission directories effectively on my page dedicated
to article submission directories. A Note to bare in mind - Do not spam
hundreds of directories, only pick the selected top ones.
Forums Posting Be careful
with this one, forum posting can provide a quality method for building
backlinks but needs to be done with integrity and accuracy. Don't just
spam in as many forums as possible, try to pick relevant forums to your
niche and provide your link when necessary. Google does credit
signatures but don't post for the sake of it as they are not of great
value at all. I have a list of DoFollow forums
that should provide you the most benefit with this method,
it's a big list so try to choose the ones relevant to your niche.
Social Media Networking Social
Media Networking can be a very effective method. I will be honest with
you, the function of this is more for gaining direct traffic but can be
credited as a backlink as well. Once again, you will need to be
careful. If you simply build your links from spamming your URL, Google
will recognise this, which may well actually have a negative effect to
your rankings, let alone wasting the time you invested in doing so.
Pick the main social sites and try to get it well rated for optimum
effect.
Blog Commenting Blog
Commenting "can" be a useful backlinking method. I will stress the word
can as it very important that you do it in the correct way. In short,
you need to conduct your self in a professional manner and not spam in
anyway. Google has a very good spam filter and if detected, can have a
very negative effect on your rankings. So, with that in mind, you can
post comments, but you need to make them of quality and use to the
website owner. Take your time, read what they are saying and provide a
relevant response of more than 1 paragraph for best effect. Only pick
websites that are relevant to your niche and use in moderation! I am
not going to provide a list of "DoFollow" blogs as will deify the point
I am making, you need to pick the sites relevant to your niche, ideally
of the highest profile.
Press Release Using Press
Release sites can also be a very effective way of generating backlinks.
Much like writing quality articles, writing a quality press release
with correct keywords and dropping your site URL in the correct manor.
99% of the people who utilise press release sites are journalists, so
with that in mind, write it in a style to accommodate their needs, not
readers. Try to avoid writing these in an article style format, but in
the format of a press release to appease the media. If you are lucky, a
well written press release will get promoted by a journalist and that
can bring in a large amount of traffic. A few of the top press release
sites are: Free Press Release , PRlog and PR .
Blog Directories Blog
Directories are an easy way to start but be sure to only choose a
select few. For most sites, I do not recommend submitting to more than
30 blog directories as they are highly valued. Google knows getting on
a blog directory is easy, therefore the value of it is minimal. To add
to that, the page your site sites on on will be full of other sites and
it is probably a PR0/1 page. So a small pie with lots of people to feed
if you get what I mean. I do recommend using the top ones but go no
further than this.
Link Exchange A very
effective method for backlinking if done correctly. As you read in the
section "what is a quality backlink", certain factors need to be taken
into account to achieve quality results.. Firstly it needs to be
content relevant, the higher the profile of the website linking to you
the better, a reciprocal exchange holds much less value than a 3 way
exchange and homepage placement is best. Also a site with many
outbound-links will be of less value than one few.
Internal Once of the most
easy backlinks to obtain that's right on your door step. Having a
quality internal linking system will not only provide readers with easy
navigation but each link also counts like any other backlink. Have your
main articles linked on the home page and be sure to generate a quality
internal network. Don't over do this or you will be penalised by
Google, but using in moderation can be very effective.
Blog Carnivals Blog
Carnivals, a new and effective way of establishing your site. A blog
carnival is basically a blog event. It is dedicated to a particular
topic, and is published on a regular schedule. Each edition of a blog
carnival is in the form of a blog article that contains permalinks to
other blog articles on the particular topic. The most well known of
these is Blog Carnival . Again,
moderation. Google knows these are easy to obtain so be careful and
only stick to a few, you don't want to be counted as a spammer.
Paid Backlink's Easy do to
but naturally at a cost, which this time is financial. I have
personally never used it and you don't need it to be successful, but
that doesn't mean it's not effective. Paying can often give to a much
higher pr backlink than normal to generate and can bring in a handy
amount of traffic too. Just be sure to use effective advertising for
your money. Remember, niche relevant is the key.
Google Knol Google Knol is
like wikipedia but your pages cannot be edited once published, so good
news, if you can write a quality article with informative info that
gets published, that's a permanent. Don't spam this, take your time to
write something useful for readers or your efforts will be in vain.
Video Marketing Another new
method for creating backlinks and growing more by the day is utilising
video marketing. If you create a quality video not only can you show
this on your site to impress readers (/listeners) but also you can
direct back to your site. This a deeply unexplored area so get in while
you can. (my video to be released soon, be sure to check it out, plus you get too see my handsome face which is an added bonus... )
Finally some Dont's for backlinking:
- Spam will kill your business.
- Don't pay for directory services - It's just not worth it.
- Build slowly - Google does not like fast growth.
- Don't drop links anywhere not welcome.
- Most paid seo building systems are rubbish.
- Don't rush, take your time and think logically what will benefit your business.
That pretty much concludes my deep article on building backlinks, I
hope you find this of use. If you do so, please feel free to leave
positive comments as they are always appreciated. All comments are
moderated so bare that in mind before dropping your link for the sake
of it.
If you wish to access other parts of my 4 step Website Business Model feel free to check below:
Step 1: Content
Step 2: Search Engine Optimization
Step 4: How To Monetize Your Site ( coming soon!)
Thank you for reading my article: Building Backlinks
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