The 21st century saw a rise in the number of smartphone users, and the world started to get connected with the improvement of global Internet speed. This opened up a new opportunity for those who are in the marketing industry, and they used the fast Internet to reach out to more people. The search engine optimization, or SEO, is one of the most popular marketing strategies today.

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Search engines, like Google, rank search results according to the number of people visiting the website and its relatability to the term searched by a user. Most businesses wanted to be on the first page of the search results, with some targeting to be on the top. According to research, Internet users are more likely to click links which appear on the first page of the search results, with some choosing the links which are displayed on top. These Internet users can be translated as potential customers, and businesses are trying to develop their own strategies to reach out the top spot.

The SEO involves a lot of factors, and its algorithm is so complex that even experts are having a hard time understanding the hacks on how it can be controlled in favor of a single company. What other businesses are doing is to pay people who would be writing multiple articles and uploading it to their website to acquire new traffic. If there are a lot of new articles made by a single website, then it has a higher chance of attracting new Internet users and its position in the search engine results would start to pick up. The more traffic the URL receives, the more chances that its position in the search engine results climbs up. Most SEO algorithm also favors websites which have an organic movement, compared to other URLs which are employing help from bots. If the traffic incurred by a website is organic, the higher the chances for their position to increase in ranking.

Many companies managed to build their following with the help of SEO. They also gained a lot of new customers because of how their website appeared on the top ranking of the search results. On a local level, managing to control the SEO would mean a larger market and a higher chance of earning more profit. Small businesses operating on a local scale should invest in improving their search result ranks. The local search optimization should be a focus, and they should also try to seek help from professionals to improve their ranking. They will be advised what things they can do to improve the traffic on their website, and it would be helpful if they would also try to make their websites as active as possible. They can hire people who would be writing new articles for them, to be posted on their website to provide a recent action to the algorithm working behind the system. However, becoming the superior in the local market should be the top priority for small local businesses.

A lot of small businesses are trying to invest in an effective SEO marketing strategy that would make their names popular on a global scale. However, as good as it might seem, small local businesses should start focusing on how they can improve their business relationship with the local market, and it should be the priority. Once they are able to gain the trust from the local market, everything will fall into place, and the business would start gaining traction and becoming known on a wider scale. Effective SEO strategies would also require the business to improve how their website looks and they should tap the professional computer experts on how their web pages can be tweaked to become more appealing to the public.

SEO changed the way people look at the search results on major search engines. It has become a vital point in marketing, and businesses are investing big time to get the attention from interested visitors, and they are transforming them into new customers which will bring new profit to the business. The SEO marketing strategy will continue to change through the years, and more businesses will benefit from the improving state of global technology. What the businesses should focus on doing today is learning how they can apply new techniques to improve their SEO status.

Author

Phong Thai is a Web Developer, Web Coder for 20 years with PHP, JavaScript, CSS. He is the creator of JavaScriptBank.com - provide thousands of free JavaScript code examples, web development tips and tricks, helpful blogging guides.

Follow him on twitter@js_bank or connect with him on facebook@jsbank if you want. His websites for your knowledge: javascriptON.com, inOneSec.com, www.gomymobi.com

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