Whenever talking about online advertising we have to discuss landing pages since they are going to be paramount in increasing efficacy of your ads and overall conversion rates. While most marketers know the fact that landing pages are vital, it does not actually mean that they get it done right. In most situations the landing pages are bad because of some mistakes done without any real knowledge of it.

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The truth is that it does not matter if you want to promote a page for something controversial like wedding loans UK or something really simple like discounts. You should always avoid the following huge mistakes that will hurt your overall conversion rate.

Bad CTA Button

The main purpose of having a landing page is to push a customer towards conversions. This happens through a CTA button. Unfortunately, in most situations the CTA buttons on a landing page are bad. The call to action should never be in an area where it is not found or have an unappealing design. Do not surround it with visuals or clutter copy. The proper approach is to have it attractive, visible and use colors that are action-prompting.

Lack Of Clarity In Design

In so many cases the landing page design simply makes no sense. The best landing page is the one that is a direct reflection of the ad that someone clicked on in order to reach the address in the first place. When the user reaches the landing page and forgets its purpose, conversions do not happen. Try to keep design as simple as possible and remain focused on what the customers should do as opposed to how everything looks like. Landing page design should be as simple as possible to increase conversions.

A Slow Loading Page Speed

When loading page is too long conversions simply do not happen. The first impression is vital and users will make the decision of sticking around or not in just a couple of seconds. Bounce rates are high and conversions are low. Every single landing page you create needs to render as fast as possible on all possible devices in order for good results to appear. Lagging load times are silently killing results for hundreds of thousands of landing pages right now.

Displeasing Aesthetics

When the design of the landing page is ugly the users are not going to click the CTA button. This can mean so many different things, including bad typography, poor design, unbalanced colors, low quality images and having too much text. The very best results are going to appear with landing pages that are tidy, use good images, include balanced color schemes and a typography that is really easy to read.

Too Many Fields In Forms

Getting as much information as possible when a user subscribes is something that every marketer wants but in the event you add too many fields in the on-page form it is quite common that potential customers just walk away without doing anything. This is why in most situations the very best results are obtained with forms that have just 2 fields: name and email address. You have the possibility of gathering new information in the future.

Tác giả

Thái Cao Phong theo chuyên ngành phát triển, lập trình web hơn 9 năm qua, đã & đang làm việc với PHP, JavaScript, CSS. Anh ấy là sáng lập viên của JavaScriptBank.com & 9BlogTips.com - cung cấp hàng nghìn mã nguồn JavaScript miễn phí, các thủ thuật lập trình web và các hướng dẫn blog hữu ích.

Hãy theo dõi anh ta tại twitter@js_bank hoặc kết nối qua facebook@jsbank nếu bạn muốn.

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